Our Expert Research Services
At IDS Africa, we integrate both quantitative and qualitative approaches to deliver profound insights customized to your business requirements.
Primary Research Solutions
- Usage and Habit Studies
- Advertising Testing and Concept Evaluation
- Market Entry Analysis
- Branding Strategies and Market Monitoring
- Customer and Employee Satisfaction Surveys
- New Product Development Research
- Pricing and Market Assessment
- Segmentation Analysis
- Retail Auditing
Quantitative Research Techniques
- CATI (Computer-Assisted Telephone Interviewing)
- CAPI (Computer-Assisted Personal Interviewing)
- PAPI (Paper-Based Personal Interviewing)
- CAWI (Computer-Assisted Web Interviewing)
- SMS Surveys
- WhatsApp Surveys
- Telegram Surveys
Qualitative Research Techniques
- Ethnographic Research & In-Home Visits
- Focus Group Discussions (FGDs)
- In-Depth Interviews (IDIs)
- Mystery Shopping Services
Our Service Approach
Explore our comprehensive methodology, guiding you through each phase to leverage IDS Research Africa’s expertise effectively.
Phase One: Initial Consultation
We begin by thoroughly understanding your business challenges to tailor research solutions precisely.
Phase Two: Strategic Analysis
Our team delivers customized insights and strategies designed to drive measurable growth.
Phase Three: Implementation Support
We ensure seamless execution of strategies, providing ongoing support to maximize impact.