Explore Our Commitment to Driving Research Excellence
Our broad reach ensures comprehensive data collection and analysis, enabling us to provide valuable insights that reflect the complexities of various markets. This wide coverage is essential for delivering accurate, relevant, and impactful research solutions that support informed decision-making.
Industries and Regions We Serve
We operate across a wide range of sectors, including:
- FMCG
- Agriculture
- Telecommunications
- Financial Institutions
- NGOs
- Oil & Gas
- Manufacturing
- Media & Entertainment
- Education
- Healthcare
Sub-Saharan Africa
Offering in-depth market insights and strategic research tailored to the Sub-Saharan region’s unique challenges.
North Africa
Focused on delivering expert analysis and data solutions to support businesses across North African markets.
East Africa
Providing targeted research services designed to address the dynamic economic landscape of East Africa.
Our Performance & Milestones
Explore core statistics that reveal our impact across industries and regions, underscoring tailored research excellence.
3,000,000+
CATI & CAWI Interviews Completed
Over 3 million CATI (Computer-Assisted Telephone Interviewing) interviews have been completed, demonstrating our effectiveness in conducting efficient, accurate phone surveys with real-time data entry. This method is widely used to collect customer feedback, analyze market trends, and gather opinions to support better decision-making.
2,000,000+
CAPI/PAPI/CAWI
Completed both CAPI and PAPI interviews, ensuring comprehensive data collection through computer-assisted and paper-based methods.
250,000
FGD/IDI/Mystery Shopping
Completed projects using FGD (Focus Group Discussions) and IDI (In-Depth Interviews) provided deep insights into consumer attitudes and behaviors. Mystery shopping evaluations assessed service quality and compliance. These projects helped organizations identify strengths and areas for improvement, boosting customer satisfaction and business performance.
CATI Centers
We operate CATI centers in strategic locations and can quickly establish temporary CATI centers in various markets as required.
Abuja CATI Center
Our Abuja Head Office is equipped with over 50 CATI stations, enabling efficient and comprehensive data collection to support accurate and insightful market research.
Kenya CATI Center
Nairobi CATI Station is one of our key data collection hubs, equipped with over 50 workstations. It serves as a central point for conducting high-quality Computer-Assisted Telephone Interviewing (CATI), enabling efficient and accurate data gathering across diverse sectors. The station is staffed by experienced interviewers who ensure reliable and timely insights to support informed decision-making.
Ghana, Liberia, Cameroon, Ivory Coast, and additional markets
Ghana, Liberia, Cameroon, Ivory Coast, and additional markets have a strong network of CATI stations with the capacity to expand as needed. These stations operate with high efficiency, ensuring timely data collection and reliable results to support informed decision-making.