Who We Are
IDS Research Africa is a leading marketing research and business consulting firm committed to helping businesses thrive in African markets. With over 60 years of combined leadership experience, our team provides more than just data collection—we offer profound insights, strategic advice, and a deep understanding of the local context to transform information into actionable opportunities.

Our Vision
Our mission is to be the trusted partner in African markets by delivering high-quality data collection solutions, offering affordable research, big data analytics, and valuable business insights to companies globally.

Our Mission
To provide a distinctive consulting experience across various industries by utilizing innovative strategies and practical insights that drive informed business decisions.

Our Values
- Quality
- Excellence
- Professionalism
- Integrity
Unlock Your Business Potential with IDS Research Africa
Founded by experienced research expert Jayden Robinson, in 2011, IDS Africa was established to fulfill the increasing global need for dependable insights into African markets. Based in Abuja, Nigeria, with a global presence, we blend profound local knowledge with international best practices.
