Challenge
Lack of reliable consumer preference data.
Our Solution
AI-driven social media analysis combined with targeted surveys.
Results
Identified a key demographic and product feature preference, leading to a successful product launch.
Optimizing Marketing Spend for a Fintech Startup in Nigeria.
- Challenge: Ineffective marketing campaigns and high customer acquisition costs.
- Our Solution: Behavioral data analysis and customer segmentation.
- Results: Identified most profitable customer segments and channels, reducing cost-per-acquisition by X%.